World Podcast Day

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she@work salutes the power of podcasts on World Podcast Day (September 30)

We come across so many podcasts today, that sets us thinking – why are podcasts so important? Sharing of knowledge on a one-to-one basis seems to be one of the main benefits passed on. So, significantly, International Podcast Day (September 30) is an international celebration of the power of podcasts!

Podcasts provide a wealth of valuable information right at your fingertips. The power of podcasts can help you in many ways – help you know your target audience, you can plan and produce long-form content, support your business partners and most importantly, it can go a long way in taking your business forward. So, it is valuable for both entrepreneurs and small-business owners.

And, for brands it is great, for it really gives them an advantage – as you can reach out to your target audience, who is interested in your content. This gives you a chance to not only build brand awareness but, also to form a deep connection with your audience. You have all the time to expand and build your story, and to immerse listeners into your world.

Business podcasts help you learn and build different strategies that can take your business to great heights; you can avoid making the same mistakes and develop new perspectives that can motivate you to continue on your entrepreneurial journey.

Here are some leading podcasts:

1. The Home Entrepreneur Show

If you’re someone who wants to escape cubicle life and would like to know more about freelancing or perhaps make a transition from freelancing to business – this podcast is for you, hosted by Jyotsna Ramachandran, who is the bestselling author of “Job Escape Plan”. This podcast can set you off to explore the possibility of starting small, making big right from your home.

2. She Diaries

In this podcast, you get a chance to listen to the most significant voices from the community of businesswomen. What you can expect is to listen to women entrepreneurship in detail, the challenges faced by women in trying to run their business in India and what needs to be done to overcome it. This is an HT Smartcast Original.

3. NoSugarCoat with Pooja Dhingra

NoSugarCoat is a show that looks at focusing on the entrepreneurial struggle and getting an understanding of it. Hosted by pastry chef and owner of Le15 Patisserie, Pooja Dhingra, she talks to her contemporaries, fellow entrepreneurs, friends, and mentors to understand their journey, find parallels, learnings, failures, self-doubt and the realisation of one’s dreams through passion and perseverance. And of course, now, Pooja’s expanded her understanding of the entrepreneurial struggle from just the hospitality industry to those from any industry.

4. She Did It Her Way      

She Did It Her Way is a podcast that looks at your most important questions about starting a business. It also puts the spotlight on when to take the leap of going full-time as an entrepreneur. Every week, host, Amanda Boleyn delivers fresh content on productivity hacks, different business strategies, how to confidently transition out of your 9-5 and become a full-time business owner. You can get interviews of women entrepreneurs, along with some business savvy tips from people that went ahead and did it their way! 

5. Stacking your Team

A show for women entrepreneurs & small business owners who are ready to step into the CEO role of their business by attracting & retaining key talent. Through On Air Coaching calls, training episodes, & interviews, you will get insights on how to hire, fire, & inspire team members who will contribute to the long-term success of your business.

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