In the spotlight: Prominent Women Entrepreneurs from Indonesia
Taking a close look, women-owned SMEs constitute almost half of Indonesia’s SME market; and they are keen to borrow more to invest in their companies and they typically record lower default rates than their male counterparts. On a positive note, more women entrepreneurs regard their businesses as ‘highly profitable’ compared to men.
Women entrepreneurs are primarily found in Micro Small and Medium Enterprises (MSMEs) in Indonesia. For women entrepreneurs, the obstacles of running a small business are considerably more significant. Small and medium-sized enterprises (SMEs) are one of Indonesia’s economic levers.
Let’s take a look at some prominent women entrepreneurs in Indonesia.
> Chrisanti Indiana, Co-founder, Sociolla
Chrisanti Indiana is the Co-founder of popular e-commerce company Sociolla, which is involved with many brands. The company sells exclusive cosmetics from more than 140 brands, with a product range of about 3,000 items. Founded in 2014, Sociolla’s recent Series D round of funding has found a place for it – on the “aspiring unicorn” track.
> Natasha Vinski, CEO, Vinski Tower & Founder, Foxxy&Love Humanity NCV
The CEO of both beauty clinic Vinski Tower and private jet and helicopter vendor Aero Queen, Natasha Vinski started her first business at 17 years old, when she founded fashion label Foxxy. She also founded NGO Love Humanity NCV in 2011, with the objective of providing medical aid and education to the less privileged.
> Carline Darjanto, Founder, Cotton Ink
Known as one of Indonesia’s most successful fashion and e-commerce personalities, Carline Darjanto launched her company Cotton Ink in 2010. The fashion brand is renowned for its affordable yet comfortable style, as well as its use of locally-sourced fabrics. Aiming to continue creating sustainable clothing alongside local partners, she hopes her brands will become Indonesia’s answer to H&M or Uniqlo.
> Fenessa Adikoesoemo, Chairwoman, Museum Macan
Fenessa Adikoesoemo is behind the success of Museum Macan, Indonesia’s first international contemporary art museum. Besides being the Chairwoman of the Museum Macan Foundation, she also oversaw the installation of the renowned Infinity Room by Japanese artist Yayoi Kusama.
> Anandita Makes Adoe, Founder, Passionnée & CFO, Plataran Hotels & Resorts
Anandita Makes Adoe is the CFO of Plataran Hotels & Resorts, as well as the Founder of popular French bakery Passionnée, which opened in 2014. She leads a really busy life. Adoe is well-known for her work ethic, waking up every day at 1am to bake pastries for her bakery until 6am, before heading to work at Plataran. According to her, she aims to use Plataran “to showcase the best of Indonesia while bettering the lives of Indonesians.”
> Aulia Halimatussadiah, Founder, Nulisbuku
Aulia Halimatussadiah, Founder, Nulisbuku is often found in outstanding female entrepreneur lists. She has founded several tech companies, such as the first online self-publishing platform in Indonesia, Nulisbuku, plus an online bookstore called ‘kutukutubuku’.
Suffice it to say that she is very committed to promoting female entrepreneurship in Indonesia. Another remarkable point is that she even partnered with RiaAriyanie and Anantya van Bronckhorst to start a community for female founders in tech startup.