Ushering in a new year brings with it new opportunities and change. A great time to set
goals for businesses too.
Business strategies were set last year too, keeping in line with the pandemic. Now we
know that COVID-19 will be around for some time, and uncertainties will continue, but
we have to move ahead. It’s time to set your business strategy in place, to respond to
As an entrepreneur, you have the freedom to create or recreate your own vision. You
can set daring and energizing goals that excite you. Even if you missed your goals in
the previous year, you can simply learn from the experiences and mistakes and move
on. Now is the time to STOP that and plan ahead, with your ‘vision’ in mind.
Here are some points to consider while setting your goals for 2022:
• Start with your customers’ needs: This is a great starting point – to set your
business goals. Start by looking at your audience’s pain points and pleasure points and,
what you need to offer to solve them. Then make a rational assessment of your skills,
resources and the time you need – to meet your audience’s needs. In this way, you can
come up with realistic goals that will keep you on track. Also, any business that is
customer-focused will never run out of ideas or goals that challenge it. Their feedback
and pain points will give you fresh goals that will push you to do better.
• Re-explore and create a powerful vision: Especially under the changed
circumstances, you get a chance now, to relook at your business vision. Remember,
each year you should be working toward something greater! So take this opportunity, to
define what you really want to achieve. You have to aim high and raise the bar.
The more detailed your visualization, the greater the impact it will have on you moving
• Determine what needs to be done month-wise (or in 2022): You have
planned out your vision, and hopefully you will step in line soon. Now, you need to figure
out how to reach your goal for 2022. How do you make sure you stay on track and don’t
stray, down the line? You can break it down by setting smaller, maybe quarterly goals
that will keep you on track. This is how you determine what needs to happen in 2022!
You have your vision, and you know what milestones you need to pass this year to stay
Ultimately, it’s an incredible process!
• Stay focused & move ahead to strike results: Frankly, there have been many
unexpected changes in the industry that is continuously evolving, as we pass through the
pandemic. This will necessitate an adjustment to the marketing strategy. With ongoing
communication among the business leaders and the teams, you can steer the course –
to achieve your marketing, sales and most importantly your business goals. Conduct
reviews of sales and marketing goals and the results can be fine-tuned – to keep your
plan on track!