Voices of Empowerment: International Women’s Day 2024 & the Global Call to Action

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International Women’s Day (IWD), celebrated annually on March 8th, stands as a global testament to the indomitable spirit, achievements, and contributions of women across every facet of society. More than just a day of recognition, IWD is a rallying call, urging the world to commit to a future of gender equality and empowerment.

From its origins in the early 20th century to the present day, the significance of IWD has evolved into a multifaceted commemoration. While acknowledging the strides made, it also underscores the pressing need to address existing challenges, such as gender-based violence and systemic discrimination.

In 2024, the theme, ‘Invest in women: Accelerate progress,’ takes center stage, emphasizing the critical role of investment in women for societal advancement. This theme serves as a global call to action, urging nations, communities, and individuals to prioritize and support initiatives that foster women’s empowerment, economic participation, and overall progress.

Inclusivity, equality, and opportunity lie at the heart of this celebration, inspiring collective efforts to create a world where every woman is afforded the respect, opportunities, and rights she deserves.

#InvestInWomenPower #IWD2024 #EmpowerHer

Women are indeed the change-makers today. And, on this International Women’s Day, let’s unite to transform challenges into opportunities and shape a better future for all!

Let’s take a look at what these inspiring women entrepreneurs have to say. What is their call to action?

> Shabana Nasim, Director, NF Infratech Service Pvt Ltd & Chief Patron, BRICS CCI WE and Executive Director, BRICS CCI

“My major call is to promote SISTERHOOD  in its true sense from the bottom of my heart and welcome more discipline as well. Aameen!”

> Priyanka MB, Founder & CEO, Inspiron Psychological Well-being centre

“Dreaming big. Rising up. Looking forward.

Transforming the mental wellness space to a promising quality care system and a solution driven model.”

> Gina Joseph, Founder & Chief Designer, Zola India

“On Women’s Day, let’s champion sustainable development for women worldwide. Support eco-friendly initiatives, advocate for gender-inclusive policies, and strive for a future where women play pivotal roles in building environmentally conscious societies. Let’s cultivate a world where their artistic contributions not only thrive but also contribute to a more sustainable and equitable future.”

> Aakriti Bhargava, Co-Founder of Wizikey

“International Women’s Day is a time for action, not just reflection. I envision homes where women are wholeheartedly supported. Let’s have open conversations and uplift the confidence of working moms and all women managing their work along with their families. Far too often, the absence of family encouragement leads to subtle but hurtful ‘micro-aggressions.’ It’s time to break this cycle of silent dismissal and create a world where every woman’s voice resonates with strength and significance.”

> Neha Chopra TandonMarketing Director, Limited Edt India 

“Passionately pursue innovation. Understand the pulse of your audience and localise your marketing activities accordingly. Focus on building communities and revolutionising the way your audience experiences and engages with your brand.”

> Srishti Raai, Co-Founder, SOEZI 

“Work in synergy with the women around you. Support each other instead of becoming competitive. We’re in this together.”

> Anushka Gupta, Co-Founder, MyMuse 

“Ensure consistent representation. Whether it is through your content, your influencers collabs, or the choice of models for your campaign. We live in a visual world; the more people feel included as an authentic part of your brand voice and mission, the more buy-in you’ll get.” 

> Aanchal Goelthe Creative Head and Founder, Objectry 

“Work in tandem with your team. Our craftsmen have become quality check officers themselves and this has really helped us ensure perfection in each of our products. Understand the strengths of your team and capitalise on them!”

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