The ‘Hindi’ Quotient: Spurning Off Business Success Today


World Hindi Day is celebrated on 10th January anually to commemorate the very first World Hindi Conference in Nagpur in 1975. World Hindi Day, is also known as Vishwa Hindi Diwas  and it also marks the anniversary of the day when Hindi was spoken for the first time in the United Nations General Assembly in 1949.

Incidentally, this day is celebrated in India and globally and it is seen as an appropriate opportunity – to promote the language and the rich literature. Going back in history, Hindi is an Indo-Aryan language and with around 260 million people speaking the language, it becomes the fourth most spoken language in the world.We know that it is the official language of the Indian government. In fact, it can be taken as the first official language of India too.

Celeberation of Hindi, goes back many decades. The celebration of World Hindi Day goes back to the early 20th century, when Hindi was first recognized as an official language of India. After independence, people around the globe, who speak Hindi began celebrating the language, and the culture too. The first official World Hindi Day was celebrated in the year 2006.

Basically, what it does is that it focuses on spreading awareness about ‘Hindi’ as an international language and it also highlights creating a passion for the language. Can Hindi be the business language?

Living in the world’s second most populated country, India is home to a majority of Hindi speaking public. Though it is not the official language of the country there are many Hindi-speaking communities active in other parts of the world as well. Plus, Hindi is an essential language for many businesses.

Is learning Hindi key to creating business connections in India? A reality check is that English is widely regarded as the language of international business. Is familairity with the English language, enough for companies that want to do business in India? Brand storytelling has evolved immensely and constantly hits success today, in our regional languages.

Is Hindi useful for business?
Many young entrepreneurs feel comfortable conducting business in Hindi. So it is extremely important for business people who want to do business in India, that they understand the Indian culture and speak good Hindi too.

In Regional India there are women entrepreneurs who have proved that English is no big thing. These ladies have crossed many milestones while conversing in their local language. Take for example Rajkumari Devi, who is also known as #Kisaan Chachi. Hailing from Muzzafarpu, Bihar, today she has a team that produces over 23 varieties of pickles and jams, which are sold not only in the local market but in metro cities like Delhi and Mumbai too. In 2006, she was honoured with the Kishan Shree Award.

In fact, Rajkumari Devi is truly one of those rural women entrepreneurs who has proved that language is not a barrier at all!! Cheers to the Hindi language for helping out such enterprising women….the sky is the limit for them!! Jai ho….

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