International Women’s Day: Escalating Equality & Empowerment


Celebrating the social, economic, political and cultural achievements of women is the focus on International Women’s Day. The International Women’s Day 2023 campaign theme is – #EmbraceEquity. And the call to action is – for this day and beyond, let’s all fully #EmbraceEquity. Existing as a very critical factor today – ‘equity’ is not just a good thing to be around, but it’s a ‘must-have’, for sure. In fact, a putting the spotlight on ‘gender equity’ needs to be part of every society’s and every country’s DNA.

The aim of the IWD 2023 #EmbraceEquity campaign theme is very loud and clear. To start conversations around the world talking about – why equal opportunities aren’t enough!! Here it is seen that people start from different settings, so true ‘inclusion’ and a sense of belonging need to be actioned and put in place.

Significantly, the UN theme for this year’s International Women’s Day is “DigitALL: Innovation and technology for gender equality”. 

With India becoming the fastest-growing major economy in the world, with a growth expected to rise upward over the next decade, it is a great time. And, empowering women by providing equal opportunities would make it relevant to make them contribute to the economy, as productive citizens. And unusually, in India this year – both Women’s Day and Holi coincide on the same day. Exciting times, indeed. It’s the time for colours – for spreading joy and happiness, as the seasonal change drifts in.  

Let’s resonate with the colours and festival cheer! And, if you think, what do you think are the colour(s) of women entrepreneurship? Here are some answers we got:

> Tarini Malhotra, Founder of Nai Subah Foundation

“As India aspires to become a US$5 trillion economy, it is no secret that this goal cannot be achieved without deeper involvement of women in the workplace. Further, tapping into the entrepreneurial instincts of women will certainly make a huge difference not just to economic outcomes but changing women’s role in our Indian society.
As a young Indian social entrepreneur, I encourage all women to shape their own destinies and join the growing community of women leaders and business owners. The world knows that Indians make great entrepreneurs. Now it’s time for Indian women. Our daily struggles, resourcefulness and adaptability, command over English, and work- life balancing skill makes us uniquely positioned to become trailblazers. Today, around 20% of all enterprises, big or small, are owned or run by women in India. The time has come to forever change this dynamic and make this 50% or even higher”.

> Dr Priyanka Goyat, Co-Founder, Rejove Aligners

“Women’s advancement in the medical technology profession is addressing the crucial and long-overlooked need for improved gender equity within the healthcare industry. More women are pursuing graduate degrees in technology, science, and math (STEM). The development of technologies today gives gender and race more consideration.
Women are redefining the health technology sector by creating innovative, individualised healthcare solutions. the use of software that strongly includes artificial intelligence and machine learning. At Rejove, 90% of the employees are women, including healthcare professionals. Every action we take opens the door for more women to follow in our footsteps, encouraging a new generation of women to follow their passions and have a profound effect on the world. At Rejove, we utilise 3D Intraoral scanners, 3D printers, microscopic endodontic treatments, and dolphin software, which predicts surgical outcomes in orthognathic situations”.

> Juhi Garg Godha, Co-founder, ED Times

“Women entrepreneurship is a burst of colours. They bring so much to the table. IQ, EQ, SQ, all bundled into one.” 

> Mohua Chinappa, author, podcaster, voice over artist, and a branding specialist

“In my life of rebooting as an author, voice over artist, columnist and podcaster from being a homemaker for decades, it was the purple marker ink of ticking off the work list on my white reams of paper in my verdant green garden of hope.”

> Neena Wagh A.L.A.P.

“All colors are women Colors, so why stop at one! Since we have the ability to bring to
life a seed and nurture it in our womb.”

> Natalie Pote Shaw

“Orange – a combination of the fiery, passionate red and the energizing yellow, Orange signifies change, movement and creativity, which is why it is the colour of women entrepreneurship.”

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