Going digital is the new way to go. And while setting up your website and social media – all action must be directed at optimizing sales. This should be upfront for all digital businesses.
With the internet having taken over our lives and the impact of the ‘new normal’ which
has made everything ‘digital’, businesses can be run online. Thanks to the Internet,
anyone can become an entrepreneur with a website!! And, in this digital age, it is
absolutely essential for your business to have an online presence – for that’s where the
audience is; and it does not matter which industry you operate in. Simple steps like
tracking and monitoring activities will help you improve your online presence, which will
have a positive impact on how customers and prospects perceive your business. And
most importantly, this will also help in increasing your sales in the long run. In fact,
entrepreneurial activity has picked up hugely today and startups are the trend!
Here are some ways to set up a digital business front:
• Work and develop an idea: Every good business starts off on a good ‘Big Idea’.
Most of the time, you will need to think about it and brainstorm online business ideas,
before you reach a decision and zero in on one idea. You can start by choosing the
industry you want to operate in. Search for a list of the most profitable ones in the
current year, keeping in mind you need to make money on your business.
• Do your research: Once you have finalised the business idea, it’s time to do the
research. This is a critical part of the process. Research your idea, research your
competition scenario and, most importantly, discover your TG – for that will help you
focus on creating the right content. Working on the details of your content production
will make your relevance higher in your field and, it will rank you better on Google too.
• Frame a business plan: You have identified a Big Idea, and researched your
line of business and also spotted your TG – what’s next? Now, the time has come to
frame a well-developed business plan – that will articulate your business idea in detail. It
will also define the structure of your business and clearly establish all your goals too.
• Craft a corporate identity: There is competition and you need to bring about a
‘differentiator’ – so that you find a way to stand out from the crowd. A good online business has an easily recognizable presence on the web, including a strong corporate
identity, clear content and an inspiring logo. When finalising a logo, make sure you are
aware of the current design trends, so that you can ensure that your logo design is
modern, interesting and, of course, with high recall value.
• Build a crack team: Any business needs a crack team to succeed, and this step
depends on the type of business you are creating. Scrutinize your work profile and how
it can be divided to produce an efficient track record. Of course, it makes sense to have
few people working for you, who specialize in certain areas and you can delegate the
work.
• Work at increasing sales: Now that your business is online, you will be using
social media to engage with fans and grow your brand. But, at the same time, you want
to make more sales too. So, you need to pay attention to these points –
a. Create valuable content to educate & persuade your TG
b. Work with social media influencers
c. Turn loyal customers into ‘brand advocates’
d. Share user-generated content
e. Invest in social media advertising
Now, that you have your business online, just keep at it! Keep working. Even when you
have crossed the above steps and you have established your online business, the work
is far from over. A good entrepreneur is always on the alert. Never put your guard down,
and you should be constantly working on the business, checking out ways – to innovate,
upgrade or expand.
Avtar Madan
Himanshu
Shree Lahiri
