Being an entrepreneur can be an uphill task. There are times when things get low, and it feels like nothing will get any better. The trick is to stay strong and steadfast, as you tide over adversities and insecurities that fall in your way.
When you get to an all-time low, questions start to arise about finding a way out. Some people might accept their situation and simply hope for the best. While others realize that it’s time to start over to change their path.
Whatever insecurities may crop up, try reaching out. It can be the first step in building a strong relationship with yourself and the other mentors you can get connected to. They will be concerned for you and will be committed to help you grow, develop and achieve your career goals. This can really help women entrepreneurs, specially when are on the road to start their own business.
You can help yourself by these tips.
Be your own advocate: You can have the courage to seek support, but if you don’t believe in your value, you’ll only get so far. Believing in yourself is key. Then, you will be able to do what you want, regardless of any circumstances. Have confidence in your capabilities, and you will demonstrate your value, which will surely open the door to new opportunities.
Play it forward: If you move ahead with a positive attitude, when you are facing some challenges – it can be an excellent way to find a new opportunity. Be ready to advocate your abilities and seek support when needed. By recognizing and believing in your capacity to overcome any challenge, you’ll soon find yourself overcoming whatever obstacle comes your way.
Then, specially at the beginning, you may feel that ‘bigger is better’ and creating a ‘big business image’ is a key element of customer acquisition and sureshot success. You may feel that your business is stuck in adversities and you are not moving forward.
If you feel like you’re struggling with this issue as well, consider these points.
Embrace smaller as better: In many environments having a smaller business can be an advantage. Embrace those benefits. You can be a one-stop shop for customer solutions and support, guarantee quality control or provide more competitive rates. Make sure, you leverage and market these strengths.
Build your personal brand: If you have a service-based business that’s heavily dependent on your personal brand, take the effort to build a strong one. Get news published in media, and the news coverage would impress your potential customers. Once customers are impressed with you, they will demand your services.
Provide great service and value: Sometimes, some customers may be hesitant working with small businesses. Instead of being intimidated by this, use it as a motivation to compensate with great service and value. Ensure that the product/service you’re providing is better than a larger company, and be totally responsive to customer requests. And, be extremely professional in all customer interactions.
Remember, sometimes the hardest barriers to overcome are the ones in our own mind!!! As small-business owners, stop looking at the ‘small’ size, and focus on the ‘business’ per se.
So, women entrepreneurs can use their adversities and insecurities as a catalyst to start their business. Present your business with confidence, energy, passion – and the road ahead will definitely lead to success.
Avtar Madan
Himanshu
Shree Lahiri
Poonam Sinha
