During COVID times the question that has become critically important for businesses is – how to keep your marketing consistent and attract leads? COVID-19 has impacted global and Indian economy…
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Activating Online Payments for Businesses Effectively
As the catastrophic human costs of the COVID-19 are coming into light, taking care of our family, finances and future has become imperative. The coronavirus related lockdown has taken the…
How to effectively switch your business & customers from offline to online
If you are a small business and are not entirely familiar with how to make a transition to online, the time has come. COVID-19 has totally transformed the way businesses…
Acceptance and Recognition of Cultural Diversity as a Key to Success for Women Entrepreneurs
For Indians the topic of diversity is not new. Here unity in diversity is not just a sweet sounding phrase but a classic example of bridging all cultural and gender…
Why now is the time to get your business online
The COVID-19 pandemic has changed our world totally. New ways of working are suddenly emerging. Giving up old ways of working in favor of new, more streamlined alternatives. Change has…
Business Continuity Planning: Essential For Every Business
One of the biggest challenges for businesses globally, is ensuring that operations continue, even when disasters strike. This can happen anytime. In today’s highly competitive market, if you slip you…
Women Entrepreneurs: Strong Pillars of Modern-day Family
As we celebrate the ‘International Family Day’ (May 15), it is imperative that we understand what is family? Sociologists have concluded that ‘family’ is the main pillar block of…
Self-inflicted hurdles that women entrepreneurs often face
Sometimes we see aspiring women entrepreneurs hesitating, waiting to take that decision – to step into their own business. Very often, they don’t reveal what they’re working on and in…
5 things entrepreneurs need to consider during the COVID-19 crisis
After experiencing the lockdown period, we can see that our personal life and also businesses have come to a standstill. We don’t know whether life will get back to normal,…