Women optimistic about bouncing back post-COVID

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Livemint October 14, 2020

According to a new report – Can Covid-19 be the Turning Point for Women Entrepreneurs in India’ by Bain and Co, Google and AWE Foundation, a non-profit – disruptions from the pandemic have disproportionately impacted women entrepreneurs and their businesses. It reveals that more than 73% of women entrepreneurs have been hit by the crisis, where nearly 20% have seen their income vanish. Even in cases where businesses did not see an immediate decline in revenue, growth has remained subdued.

However, in spite of the negative impact, women entrepreneurs are optimistic about bouncing back. 90% believe they will be able to survive the crisis (though they may have to make major changes to their business model and cost structure), and they expect demand to reach pre-lockdown levels by March, while some believe this may happen sooner, by December.

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