Well-known Bollywood actor and a successful entrepreneur in her own right, Twinkle Khanna has now forayed into the digital space as launched her digital media platform Tweak India.
A press release said the platform would be “a collective and collaborative space that will spotlight complex topics ranging from sex education to feminine health while championing women to be financially independent and socially confident”.
Speaking about her digital media company, Twinkle Khanna said, “I want Tweak to be a judgement-free place for women to ask questions, seek advice, and engage in a meaningful debate on almost any subject.
This is as much a space for seeing your glass as always half full, while laughing at yourself because you really can’t see without your glasses.”
Conceived as a space for the modern Indian woman to challenge old ideas and discover new ones, a press release said the “digital media company, built by multitaskers, Tweak strives to give readers solutions that offer maximum results with minimum effort.”
Khanna runs a successful interior decor company The White Window and production house Grazing Goat pictures. Khanna is well-known for her best-selling books, Mrs Funnybones and Pyjamas are Forgiving. She also produced National Award-winning Padman, starring her husband Akshay Kumar.
Tweak India encompasses multiple issues ranging from parenting with a view on such topics as bullying, LGBTQ+ sensitisation, and gender equality to wellness, fitness, positive body image, and mental health awareness.
Tweak will also provide a deep dive into culture with a thrust towards sustainability; and beauty, career and lifestyle, with content in the form of short and long reads, podcasts, videos, and events.