India’s largest integrated power company Tata Power has come up with an initiative to empower underprivileged women and make them financially independent.
Named as ‘Dhaaga’, the initiative aims to provide a platform for the crafts of these women, who are organised in self-help groups, according to a report in Yourstory.com. Dhaaga stores sell handicraft products made by these women and the sale proceeds go to support these women financially.
Dhaaga now has its first store in Delhi which was launched in collaboration with Tata Power Delhi Distribution Ltd (TPDDL).
The Dhaaga movement started in 2017 with just 15 women in Kamshet village of Pune district in Maharashtra, where a self-help group and a modern garment unit was set up. Dhaaga stores today exist in 16 locations across the states of Maharashtra, Gujarat, Jharkhand, Tamil Nadu, and Odisha. However, Dhaaga is not merely a store. It is a movement.
In 2018-19, an order value of Rs 37 lakh was being managed by about 1,050 women. Region-specific arts and crafts such as Kutchee handicrafts in Mundra, Gujarat and Tiger Grass Handicrafts in Maithon, Jharkhand is being promoted.
According to Shalini Singh, Chief (Corporate Communications and Sustainability), Tata Power, gender equality and women empowerment have been high on the company’s agenda. “Seeing these women blossom into confident individuals, makes us strive harder to create an environment devoid of the inequalities faced by them,” she said.