Symbiotic relationship that startups reveal – of ‘give & take’


Financial Express    November 5, 2020

Reaping benefits from linking up with big firms, startups help reduce the former’s overheads and, at the same time, they derive at solutions to niche problems that big firms face. So, the mutually beneficial relationship is like this – as the successful startups get the stamp of credibility that the market demands, they add great value to the large enterprises. In short, startups add value to big firms, largely in their digital transformation journeys.

Digital transformation is central to every large enterprise’s core strategy,” says Madhurima Agarwal, director and leader, NetApp Excellerator. Startups have proven to be a key enabler of digitalisation goals of large enterprises.” By 2023, a recent Zinnov-Netapp report suggests that global digital engineering and R&D spends will touch $750 billion, with startups and tech giants as key drivers.

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