Safejob launches ‘Dhasu Woman’ campaign in partnership with NITI Aayog

Safejob launches 'Dhasu Woman' campaign in partnership with NITI Aayog

The battle for equality has been a long and weary one for women, wrought with many challenges, be it at the workplace, home, or outside. However, over the years, countless women have broken through these barriers and conquered new heights, inspiring many others to do the same.

Thus, Safejob, powered by Safeducate, in association with the Women Entrepreneurship Platform – a NITI Aayog initiative, has launched the ‘Dhasu Woman’ campaign, to celebrate the incredible journeys, achievements, and contributions, of such women.

The campaign revolves around an upcoming music video for the ‘Dhasu Woman’ theme song, encouraging women from all ages and walks of life, from all over the country, to be a part of it.

30 of the most unique stories would be handpicked from the submissions, by recognising and evaluating women who have created new milestones and landmarks in a variety of industries. This will include many inspiring women who are tirelessly working to make the world a better place, from entrepreneurs and scientists, to educators, lawyers, activists, and more.

The last date for submissions is 20th February 2020, and after the final shortlist, the Dhasu Woman music video will be released, on 8th March 2020.

Divya Jain, Founder and CEO of Safeducate, said, “We are delighted to partner with NITI Aayog’s Women Entrepreneurship Platform as we work towards our shared objective of identifying and celebrating the various dhasu women who have made an extraordinary impact in their chosen domains. We are committed to conducting the process of distilling the entries down to the 30 most unique stories as diligently as befits this amazing opportunity to commend the incredible work being done by the marvelous women – mothers, thought leaders, industry experts, pioneers, homemakers – around us. The cherry-picked stories will then be woven into the music video that will be released on Women’s Day.”

She further added, “International Women’s Day is a time for us to celebrate the fabulous women of the world and everything that we have stood and fought for to bring about massive changes in the societies that we live in. While there is still a long way to go, there is also enough to take pride in. There is little that can match the strength and enduring spirits that women have kept alive over time, and this is the overarching theme of our Dhasu Woman campaign as well. Together, we have reached where we are today, and the song serves as a reminder to keep our unwavering determination going. We look forward to the entries and are convinced that they are going to make this music video truly special.”

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