Rhiti Group partners with Kanodia Group to Launch ‘RDX Play’ – A Short Video Creation Platform for Promoting Real Talent


Rhiti Group one of India’s fastest-growing conglomerates across sports, health & fitness, branded retailing, and film production, along with Kanodia Group, a pioneer in the Cement Industry, today announced the launch of RDX Play, an entertainment platform focused on discovering and promoting real talent in India and helping them to earn their place in the global arena. The platform aims to engage the creators & audiences, across all age groups to bring the best talent, with original short videos and movies.

As part of its offering, the platform also helps to create & consume community-based content. RDX play will enable users to make short videos and earn from peer-to-peer gifting and create a music channel and monetize their premium content. It will be a one-stop platform for free & unlimited content, especially music and videos providing musicians, actors, lyricists and singers an opportunity to record, publish & publicize their compositions. RDX Play will further help them monetize their content through record label deals, banner and video advertisements. The platform will feature experts & influencers from across multiple genres to inspire people to create newer & fresher content for RDX’s user base.

Mr. Arun Pandey, MD & CEO, Rhiti Group said “RDX aims to be an open, inclusive and safe environment for the users to express themselves and have the freedom to create and share content with other users. India is a storehouse of talent and it is high time everyone gets an equal opportunity to showcase it and earn their place in the global arena. RDX is a ‘Local ke liye Vocal to make global’ App we wish to reach out to the far-reaching corners of India, help and motivate people to fulfill their aspirations. To all those with a dream out there, I request you to come forward and join RDX as it is the perfect platform for your exceptional talent. Be bold, be you”. 

The unique talent identified through this platform will stand a chance to get a break in the movies produced by Mr. Arun Pandey, the producer of MS Dhoni – The Untold Story, along with Inspired Entertainment. The shooting for the first movie will start in the month of September and these movies will be launched on popular OTT platforms.

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