fibre2fashion.com
Online marketplace Meesho and India’s ministry of rural development have signed a memorandum of understanding (MoU) to drive digital inclusion of all women registered under State Rural Livelihood Missions (SRLMs) and enable them to sell online. The partnership will give impetus to Meesho’s ongoing efforts to onboard rural women entrepreneurs in various states and enable them to launch and grow their businesses online. Meesho will now work with the central government to facilitate this digitisation at scale, organising rural women as community institutions, ensuring their financial inclusion, and helping them with market access. The ministry of rural development will support Meesho’s engagement with state owned and SRLM-promoted enterprises to bring local artisans, weavers, and craft producers into the e-commerce fold, according to a media release by the company. Read More
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Himanshu
Shree Lahiri
