Flipkart onboards Gujarat handicraft artisans to develop local entrepreneurship

Flipkart onboards Gujarat handicraft artisans to develop local entrepreneurship

Indian E-commerce giant recently signed a memorandum of understanding (MoU) with the Gujarat State Handloom and Handicrafts Development Corporation Ltd (GSHHDC). As part of the association, it registered thousands of artisans, weavers, and craftsmen on its portal, with the aim of promoting local businesses.

Gujarat Chief Minister Vijay Ramniklal Rupat presided over the event, which took place in Rajkot.

GSHHDC Managing Director Mahesh Singh spoke about the signing of the MoU, saying, ”GSHHDC and Flipkart will work together to enhance business and trade inclusion. Eligible sellers under GSHHDC will receive training and incubation support from Flipkart in the form of onboarding, business insights, dedicated seller support and warehousing.”

He added, “The handloom and handicraft artisans living in remote areas of Gujarat will now be able to use Flipkart’s platform to expand their market reach. Along with marketing their products, the artisans will also gain valuable knowledge about developments in designs, colour patterns and selling techniques from the platform.”

Rajneesh Kumar, the Chief Corporate Affairs Officer at Flipkart Group, also said that the ‘Samarth’ initiative had been launched to develop backward communities and promote local entrepreneurship, using a marketplace model that is transparent, efficient, and cost-effective.

Flipkart had also signed an MoU with the Housing and Urban Affairs Ministry’s Deendayal Antyodaya Yojana – National Urban Livelihoods Mission (DAY-NULM), earlier this month, to enable small businesses to leverage wider markets through its platform.

As such, this new association is expected to help it enhance business and trade opportunities for Micro, Small, and Medium Enterprises (MSMEs). It will also allow the E-commerce giant to offer them training and support to help grow their businesses.

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