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The continuing growth of e-commerce is among India’s biggest success stories in recent decades, significant for its scale and deep-reaching impact. With a turnover of USD 50 billion, India was the eighth-largest market for e-commerce in the world in 2020. According to the India Brand Equity Foundation, India’s e-commerce market is expected to touch USD 111 billion by 2024, USD 200 billion by 2026, and USD 350 billion by 2030 – a growth helped by the increasing traction for online fashion and grocery in the past few years. Read More