Poonam Sinha

What are apps? Apps (short for applications) are purpose-built pieces of software that help make life easier or entertain us in some way – and where businesses are concerned, since…

Why is branding important? In this hyper-connected world with so much chaos and competition, branding and marketing have grown in influence and importance. Start-ups and mature businesses alike are seeking…

If you have begun contemplating leaving a stable job to start your own business, you perhaps already know that there are considerable risks involved. Starting your own business means leaving…

What is simplification in business processes? It is the process of removing unimportant tasks from existing roles in order to make operations more focused and goal-oriented. The objective of work…

From time immemorial, women are known for their multi-tasking skills and are praised for the same. However, people do not realize that juggling work and parental responsibilities is no mean…

Asking the Right Questions to Grow Your Business – The Covid-19 pandemic has tested companies of all sizes and forced many businesses to make serious adjustments to their standard operating…

COVID has brought the world economic order to a standstill. New-age technologies are transforming the world of work and disrupting business models. The pandemic and lockdowns have also resulted in…

Today, nearly every professional in the world is working remotely, at least part of the time, creating and delivering presentations via online video conferences. Online/virtual presentations have become the standard…