How the PR industry is switching gears to meet the pandemic challenges head-on

Speaking about what proactive solutions PR agencies are adopting for virtual and ongoing communication, Ruby Sinha, MD, Kommune Brand Communications, commented, “The last year has been a challenging time for both companies and agencies. The transition from face-to-face meetings to virtual communication channels with clients was initially a challenge, but also a great learning for us. We stretched ourselves to be more proactive with clients and flexible in our communication approach. More than pitching for new businesses, our focus was on doing good work for our long-term clients and trying to be an effective communication partner and trusted advisor in the true sense.”