Govt Taking Steps To Boost MSME And Women Entrepreneur Participation On GeM: Jitin Prasada

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The Government has implemented multiple initiatives to broaden the reach of the Government e-Marketplace (GeM) platform among micro, small, and medium enterprises (MSMEs), startups, and women entrepreneurs, according to information provided to Parliament. Minister of State for Commerce and Industry Jitin Prasada detailed these measures in a written reply to the Rajya Sabha, outlining comprehensive steps taken to enhance participation of underrepresented business sectors on the procurement platform. The Government has introduced marketplace filters and product catalogue icons that specifically distinguish offerings from MSMEs, startups, and women entrepreneurs in Direct Purchase and L1 procurement modes. Additionally, reduced vendor assessment fees have been implemented for Original Equipment Manufacturers, along with exemptions from caution money payments to lower entry barriers. The platform has also integrated with the Udyam MSME database through Application Programming Interface technology, enabling streamlined two-step seller auto-registration. Strategic partnerships have been formalized through Memorandums of Understanding with key organisations including Laghu Udyog Bharati, Federation of Indian Chambers of Commerce and Industry Ladies Organization, and Self Employed Women’s Association, spanning industry, government, and non-profit sectors. Read more