‘Womaniya’ initiative of Government e-Marketplace empowers women-led enterprises in public procurement

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The Government e-Marketplace (GeM) has been actively driving its “Womaniya” initiative since its launch in 2019, in a bid to promote gender-inclusive economic growth and empower women entrepreneurs. The initiative aims to encourage the participation of women entrepreneurs and Self Help Groups (SHGs) from the informal sector in public procurement through the GeM portal, facilitating direct sales to various government buyers without intermediaries. Under the “Womaniya” initiative, generic product categories have been created to ease product catalogue listing and procurement for various items including handicrafts, handloom, accessories, jute and coir products, bamboo products, organic foods, spices, home decor, and office furnishings. Read More