Amazon India and Game Sign Mou Under Saheli Program to Boost Rural Women Entrepreneurship Via E-Commerce

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AMAZON INDIA SIGNED a Memorandum of Understanding (MoU) with ‘Global Alliance for Mass Entrepreneurship (GAME), to collaborate and promote digital growth of women entrepreneurs in India, especially in Tier-2, Tier-3 cities and beyond. Through this partnership, Amazon India will aim to support approximately 25,000 women entrepreneurs and artisans in their digital entrepreneurial journey. GAME will provide inputs in business capacity building, bridging digital marketing skill gaps and enabling them to aggregate as collected brands. To create platform access and enable financial independence for rural women entrepreneurs and artisans, this initiative will provide the necessary support and resources for them to thrive in the digital landscape. Read More