Entrechat with Priti Goel


Lately, we have been witnessing the proliferation of technology, urbanization and global growth. Collectively, these have impacted the Indian lifestyle; not only have we welcomed a financial high rise but have concurrently absorbed a fine blend of tradition with modernity. Presuming that this trend will further gain momentum, leading to a marked growth in Indian household wealth, the need for effective investment planning and wealth management becomes peremptory. Indeed, having a trusted investment advisor is invaluable and Team SheAtWork has the honor of delving deeper into the nuances of financial and wealth management with Priti Goel, Founder, CEO & MD at Prisha Wealth Management Private Limited. Priti has proved her mettle as an amazing mentor who knows how to bring out your strengths and enable you to realize your potential. Undoubtedly, with India’s diverse financial landscape and a multitude of products across asset classes, Priti’s journey of aiding clients to navigate their financial management complexity has been both, challenging as well as immensely rewarding.

> Tell us a little about your venture. How long ago did you start up? What has been your motivation and what do you aim to achieve?

Prisha Wealth Management Private Limited is a ‘friendly neighborhood’, new age, end to end financial planning services firm. Founded on January 10, 2024 in New Delhi (India), the firm is built on the belief that a new category of simple, driven, professional services firm is needed to help individuals (across age groups) and companies across verticals, plan and manage their finances against the backdrop of an evolving Indian economy. The firm strives to help clients overcome their inherent fear, and solve other issues at hand, such as preliminary inertia, managing lack of time/knowledge and at times skillset towards their own financial planning and investing. While addressing woes circling financial planning and deployment of money in
various investable options, we provide personalized services and work around the objective of
what best suits the clients’ interests. Accordingly, we have designed various short-, medium- &
long-term strategies. Today, Prisha Wealth Management Private Limited can boast of being a
leading, affordable, and every investor’s personal wealth management advisor.

> Where did the inspiration for setting up a business come from?

An embodiment of strength, poise, compassion, grit, and selfless love throughout her life, my mother has always been my biggest inspiration in life. So, it would only be right to say that it was she who inspired me to set up my business. In fact, the name ‘Prisha’ also finds its origin in combining both our names! Prisha also means, a ‘Gift of God’. The company was formed in the loving memory of my mother, and it is my way of thanking her for her undying love and support.

With 23+ years of BFSI (Banking & Financial Services Industry) experience, I have navigated my career through foreign banks, bank backed NBFCs (Non-Banking Financial Company) and bank backed KPO (Knowledge Processing Centers). I have also successfully managed and delivered products and services to retail, high & ultra-high net worth and institutional customers.

Given my experience, the mission of Prisha is to be able to deliver on financial planning and capital management to ALL at an affordable price. The vision is to make investing money a easy act by empowering investors with knowledge, techniques and solutions from Prisha’s bouquet of products and services. Our values are client first, ethical, transparent, inclusive, innovative and responsible.

> How easy or tough has it been for you, as a woman entrepreneur, to set up and promote your business?

In my humble experience and view, life is NEVER easy for a women professional. Whether you are working in the corporate world or starting your entrepreneurial journey, you have to give it your 1000% ALL the time. Nothing comes easy, no matter how smart, hardworking, passionate and disciplined you are. It was a difficult decision for me to switch myself from a leadership position in a reputed foreign bank (letting go of 23+ years of reputation, goodwill, senior position, decent pay) to start my own company from scratch. As I kept deliberating this within me over months, the decision became easy one day. By January 2024, I was ready to lay the foundation of my company and leave behind a legacy of three decades. I had realized that I was at the right cusp of my career to take that entrepreneurial plunge – it was a ‘now or never’
situation. The biggest support for my decision obviously came from my family.

It’s been four months of having started this new journey and I have been consciously treading the path of work and more hard work. Indeed, for such a vast business to take robust roots will take time – but I am working ahead patiently! I have gauged that the years ahead will demand lot of focus, passion, grit and perseverance – and my sleeves are rolled up for it!

> Do you think women entrepreneurs support other women across the value chain of business? How have you impacted/supported/mentored the careers of other women?

Absolutely. I take immense pride in sharing that my biggest supporters, consultants, advisors, friends, are my elder sisters. One of them is an entrepreneur herself and the second is employed with a reputed global firm. Had it not been for them having my back throughout, the confidence and zeal to be at this sweet spot of my career now would not have been a reality!

Infact, my entire family, including my parents and elder brother have been a constant pillar of strength for me. Their mindset and ideologies about empowering women and enabling them to become financially independent have shaped my life and ideologies as well.

Shifting focus from my personal support system, I would like to say that in my corporate life, I had been one of the biggest supporters of women employees (peers, seniors, team, direct reports, etc). It has been a conscious endeavor to empower women, and in the process, I have innovated and created platforms for them to deliver and shine. I have promoted meritocracy throughout, and have ensured safe working environment (free speech & peace loving ecosystem) while simultaneously becoming a friend, facilitator and guide to my team members (both women and men), as and when required.

> How has the support of friends and family played a role in your being a successful entrepreneur? How do you balance your professional and personal life?

First part, I have sort of answered above already from family perspective. Other than them, I had the opportunity to work with brilliant minds in the corporate world, many of whom are my friends, philosopher, guides (personal advisors) and critiques as well. From time to time, they have helped me (both consciously and subconsciously) navigate the complexity of the corporate world, every step of the way.

I am extremely methodical and a brilliant time manager. I have a knack of planning day ahead, every single day. Since I do not cut corners, I am able to strike the perfect balance between my professional and personal life.

> What is the road ahead in 2024-2025?

Undoubtedly, I am and will be, devoting all my energy, focus and passion in establishing Prisha Wealth Management as a full-fledged investment advisory firm. Thereafter, I plan to diversify -but first things first!

> Do you have any tips for entrepreneurs who are starting their journey?

Yes indeed, I wish to share some valuable tips with entrepreneurs starting their journeys –

  • First and foremost, listen to your inner voice and be true to yourself – gauge, if this is what you want to do and pursue in your life ahead.
  • Engage with well-wishers and welcome their views
  • Do your homework. Study about the business area you want to pursue and be clear & sure on what is the path ahead and what you need to do to get your entrepreneurial journey started.
  • You don’t have to know it ALL in first go. If you have the zeal, you will figure out step by step and build brick by brick.
  • Pause and take stock.
  • Lastly, cherish and celebrate your little milestones as they will motivate you to keep going in the direction, you have now chosen for yourself.
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