Women Entrepreneurs - Don't let failures stop you

Entrepreneurs: Don’t let initial failures stop you!

We all face failures at some time or the other in our lives. But, rather than get shattered, take stock of the situation. Since failure is at times, inevitable, we should accept the fact that we will fail at some point in our lives, more so if we branch off on our own.  

Shift from being a 'Mom' to a successful ‘Mompreneur’

Shift from being a ‘Mom’ to a successful ‘Mompreneur’!

Are you a Mom busy with home duties that take up your full time? But at the back of your head, you feel –“What if I could start my own business? So, the idea of transforming from ‘Mom’ to ‘Mompreneur’ has already been sown in your mind. If you become a working Mom, it is like having two full-time jobs. Working under pressure is the norm. But being a mompreneur can be very rewarding job and totally satisfying!

Celebrating International Literacy Day - SheAtWork

Highlighting the importance of ‘Literacy’ on International Literacy Day

International Literacy Day (September 8) highlights the importance of ‘literacy’. It puts the focus on women’s education which can facilitate the building of an ecosystem for women – to realize their entrepreneurial ambitions. The focus is on the literacy for a huge range of individuals, communities and societies. This day also focuses on the need for concentrated efforts towards more literate societies. In fact, the idea of an International Literacy Day was born at the World Conference of Ministers of Education on the Eradication of Illiteracy, held in Teheran, Iran, on 8-19 September 1965.

Women Entrepreneur-Entrechat with Ms. Sangita Keisham-SheAtWork

Entrechat with Ms. Sangita Keisham

When Ms. Sangita Keisham set up her group of women to work under ABCDEO (All Backward Classes Economic Development Organisation ) Samaran Bazaar in Manipur, it was an upward struggle all the way! After schooling in Manipur, she did her graduation in Ramjas College in Delhi and then returned to her town to take up the handicrafts business, which has interested her from the beginning. She opens up to Shree Lahiri about the early years, when it meant travelling by tempos but the inspiring fact was that she got full support from her family.

1. Tell us about how you started out as a woman entrepreneur.
My group of women work under ABCDEO which is very famous in Delhi. But we had no space in Delhi and the women faced a lot of problems when we had come to Delhi for a fair through the Ministry of Textiles. We had no place to stay and to keep our goods, so at that time we discussed and formed the team of women, who initially started working.  

Our seller groups are at Dastakaar at Chhattarpur  and we go for events there, and we get calls from others too to sell our goods. We do sell at Dilli Haat, but we are not there continuously.  Our goods are handicrafts, which are organic and eco-friendly. There are cotton sarees, chunnis, stonework cooking bowls, trays, mugs and decorative items like flower vase, kettles and so on.

We try to go to as many events and once I remember we had got an invitation for a global event and we got the chance to spot our PM Narendra Modi, form a distance, which was wonderful!

2. How did you manage the funds?
We took loans in the beginning, which helped us,  but it took very long for the loans to be finalized. Now we have applied for another loan from Rashtriya Mahila Kosh, but we have yet to receive it.

3. How large is you team and how do you motivate them?
There are about 100 ladies, out of which 500 work in really interior areas. The team gets “josh” when they realise the more they work, the more money they will make. I tell my team of ladies, if the production increases, their income too, will increase. But all the women are very committed. They do the handicraft production work and at the same time they are doing the house work and working for their families too, to keep them happy.

4. Do you feel there is a need for women to be financially independent?
Yes, ladies need to be independent because wherever they are placed, they do need a regular cash flow. So they make the goods, and we sell. Everyone needs to work, even if they are not educated because it is critical that retain they some independence.

5. Did you get any training to start the production?
We got some training, from an NGO. A master came to teach us, but payment had to be made. No one does it free na? We don’t have a website and we are not selling online. But we will be very interested if we can get trained in this area. This will mean that our production will go up, and we can expect more earnings.

6. What were the problems you faced?
There were a lot of challenges and the struggles along the journey was really immense. Even to turn up for work was so difficult. Now we sell sometimes at Dilli Haat and even in Bangalore, Mumbai and Chennai. In Dilli Haat and Nature Bazaar, we managed to get a slot 6/7 times, and then we could sell there. Now we have been invited to participate in an event from Cottage Industries. We filled up the forms, but we are still waiting for the reply.

Now we have all documents like PAN cards etc all in place – we hope things will improve!

7. Where do you see your business going, in 5 years’ time?
We want to take part in the International Expo at Noida, because if we do, we will get more orders. We also want to get our own showroom and we also want to get into exports in a big way. Now we do get some orders from abroad. But I am interested, because I hear there is a huge demand for our products abroad.

Women Power 2019

This entrepreneurship conference is aiming towards inclusion of more and more women into business sector. As the theme of the conference says “Unleash the Power within You” it will help the women entrepreneurs to solve their problems and address their challenges.

When: 7th September 2019

Where: Entrepreneurship Development Institute of India (EDII), Ahmedabad

To read more click on the link below:

Business Scale-Up Bootcamp-CBE

This bootcamp is for the entrepreneurs who are looking for scaling up and who wants a fool proof business that will succeed in all conditions. The bootcamp will help you in running business through Business Automation Technique.

When: 30th August 2019

Where: Coimbatore

To read more click on the link below:

Small Enterprise SME Technology Conclave 2019

The event will bring together Entrepreneurs from all over the world who will share their experiences with others and will try to solve the problems. SME and Start-up owners will come together for this networking event.

When: 28th August 2019

Where: Bengaluru

To read more click on the link below:

Entrepreneurship Festival

The Entrepreneurship Festival brings together the best innovators and trailblazers for the two-days of networking programming and entertainment on the latest in technology and entrepreneurship.

When: 28th – 29th August 2019

Where: Downtown, Nashville

To read more click on the link below:

Women Entrepreneurship - Can the Gender gap in C-Suite be resolved

Can the Gender gap in C-Suite be resolved?

We have seen a societal shift for women in the recent past, (in contrast to earlier times). Focusing on this issue, the shift has been in diverse categories ranging from business to media to entertainment – to name a few.

What is the status? Realistically, across the globe it is seen that gender diversity in the business environment is low.  And, specifically in the C-Suite it remains very low. Participation of women in the board of an organisation has been increasing, yet overall, the number of top women executives continues to be low. But, on the positive side, a slow change is noticeable, which is encouraging. And, hopefully, we may soon observe an increase in gender diversity in the C-Suite.  

Patience & Persistence - 2 Ps for a Successful Entrepreneur

The 2Ps for becoming a Successful Entrepreneur: Patience & Persistence

We are familiar with the 4Ps of Marketing but what about the 2 Ps of entrepreneurship?

In the world of marketing, we often refer to the marketing mix, which are the 4Ps – the key factors that are involved in the marketing of a good or service. The 4Ps are reigned in by internal and external factors in the overall business environment.

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