Core Team

Ruby Sinha is the founder of sheatwork.com, a one-stop knowledge hub for women entrepreneurs. She is also the President of the Women’s Wing of the BRICS Chamber of Commerce and Industry (BRICS-CCI WE). Founded in 2012, BRICS CCI is empanelled with
NITI Aayog and recognized by the United Nations. The objective of BRICS CCI is to create an enabling support system especially for the MSME segment of businesses and young entrepreneurs from across all geographies.

She has also been on the panel of experts of “Saks-Hum”– Power of She,” an initiative of the National Institute of Electronics and Information Technology (NIELIT), a body with the Ministry of Electronics and Information Technology (MeitY), Government of India to support and encourage entrepreneurship among women under ‘Digital India’. Ruby has also been a jury member in the semi-finals of the Enactus World Cup held in Excel London where students from 36 countries presented their entrepreneurship ideas on community
empowerment.

An entrepreneur herself, she also runs an award-winning brand communications firm, Kommune. She has also been a journalist with the Indian Express Group of Newspapers and regularly contributes her views to leading publications on women entrepreneurship.

Playing with words is her favourite pastime, and for her “The pen is mightier than the sword”, as she believes the power of the pen is all-pervasive. Her varied experience spans Image Management and Journalism.
Having worked in the corporate environment she was part of Corporate Communications teams at NIIT and Polar Fans. As Group Manager: Advertising at NIIT, she has experience of advertising, public relations, investor, internal and employee communications. As Advertising Manager, Polar Fans she organised advertising for the fan brands. Then, going against the tide (of Journalists moving over to Public Relations) she crossed over to the other side of the table – journalism. Having worked with Mid-Day as Features Editor, focusing on entertainment, she also looked closely at the media business, when she was Deputy Editor at exchange4media. she has been involved in a wide range of activities that have thrown open storytelling opportunities.
Currently, she is also Senior Editor with Reputation Today and Consulting Editor with The New Global Indian.

There is no greater agony than bearing an untold story inside you.” Her thoughts are in resonance with this and this is what inspires her to write; distilling complex thoughts into simple language, easily understood by all. Her experience spans from being an educator and facilitator with reputed institutions in Kolkata, to finally doing what she likes best – writing! Having worked as teacher of English, her grasp over the language aids in writing and enables her to connect with all. Currently she works as a freelance content writer and editor

A digital marketing manager with over experience in campaign development, branding strategies, brand communications and ad management. Bringing in experience of over 8 years in Digital Marketing, Advertising, Public Relations and Design Development.
Creating and implemented external and internal communications strategies for key company initiatives. Responsible for driving sales, App promotion & installs, video promotion, brand visibility & customer acquisition. Tracking and monitoring of key internet marketing metrics i.e., bounce rate, click-through rates, conversion rate, CPA, CPC, landing page analysis, Multi-Channel funnels etc.

Shweta is a seasoned Communication’s professional with years of experience across various sectors. She holds a Masters Degree in Marketing & Public Relations

A leading woman entrepreneur, Bela Rajan was the Co-Founder and Director of Ketchum Sampark a leading communications firm. Bela, along with her husband also incubated the School of Communications and Reputation (SCoRE). She has been actively involved in FICCI FLO and was the past chapter chairperson of Mumbai chapter.

Currently Bela is a Director in August One Partners LLP which invests in digital and marketing communications Assets. She is also an independent women Director in Lloyds Steel, a listed company in NSE. Plus she is also actively associated with several philanthropic and charitable organizations, involved with upliftment of women and girl child.

A former civil service officer, strategy consultant and private equity fund manager, Sanjeeva Shivesh is a serial entrepreneur and angel investor. He is a CoFounder of ThinkStartup, The Entrepreneurship School, Predict Technologies, Xclerator Venture Partners and Shatadree ThinkTank. His passion lies in Entrepreneurship, Innovation, Economics, Public Policy and Constitutional developments.

He has taught entrepreneurship and innovation courses at several universities including, Singapore Management University, IIT Delhi, IIT Roorkee, IIM Kashipur, IIM Rohtak, MDI – Gurgaon, FMS – Delhi University, TERI University and conducted several Faculty Development Programs.

Sanjeeva is a B. Tech from Indian Institute of Technology, Delhi and MBA from Cranfield School of Management, U.K.