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The Women Entrepreneurship Platform (WEP) under its Award to Reward initiative, launched the pilot to support women MSMEs to scale up their businesses in the beauty and wellness sector. A baseline study conducted by MicroSave Consulting identified four key sectors with more than 100,000 women MSMEs: beauty & wellness, textile manufacturing, retail trade and food & beverages. The pilot marked the launch of the inaugural cohort focusing on beauty and wellness sector. This pilot initiative aims to develop process templates by leveraging insights and learnings gathered through the program and upscaling women MSMEs nationwide. Read more