96% of women entrepreneurs adopting digital business tools are from ‘Bharat’, says Tide data

economictimes.indiatimes.com

Tide in India, a business financial platform for SMEs, has recorded a 282% surge in women members over the past year adopting digital business tools. Tide has more than 86,226 women members on its platform, of which 96% are from Tier 2, 3, 4 and beyond towns (termed as ‘Bharat’). These cities and towns are emerging as centres of growth for SMEs in India. Women across India—especially from Tier 2 and 3 cities are launching businesses that both fuel their ambition and make a significant contribution to India’s GDP. About 22 million small businesses in India are owned by women, making up around 20% of such businesses in the country. Digital tools are helping more owners, especially in smaller towns, grow their ventures, according to data from over 600,000 small businesses on the financial platform Tide. Read more